The Big Moo
Last year I received a copy of The Big Moo, a collection of business ideas edited by Seth Godin. I placed it on my desk, hoping that seeing it there would motivate me to make the time to read it. Sadly, it didn’t work, and I eventually moved it to my bookcase alongside several other books which I haven’t read yet.
I find it difficult to make time for business reading – it seems that I’m either working or relaxing – but one of my goals this year was to change that, and as a result, I have finally taken The Big Moo off the shelf. I was delighted with it right from the start – how can you resist a book with a preface titled "Remarkabilize It"?
I’ve been reading it during my lunch breaks, and I have to say, it is just perfect for busy people who don’t think they have time to read! It’s small enough to fit in your purse or briefcase, and since the chapters are only two to three pages long, you can easily pick it up and read a chapter or two while you’re waiting in line at the bank, or waiting for someone to show up for a meeting. Best of all, the chapters are just long enough to stimulate your imagination, without taxing your brain with a lot of information that is difficult to absorb.
