Reading Blogs
Today I’m going to share the responses to another question I asked in my recent Online Marketing and Networking Survey, How many blogs do you read one or more times a week?
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None 1-5 6-10 More than 10 Skipped Question |
37% 37% 7% 14% 5% |
Since such a high number of survey participants stated that they blog regularly, I was surprised to see that more than a third don’t read blogs at all, with a comparable number reading five or fewer per week. On the other hand, we have twice as many people professing to reading more than 10 blogs per week than are reading 6-10 per week! Of course, these numbers don’t take all the contributing factors into account. For example, someone might follow 8 blogs on a regular basis, but some of the bloggers don’t post every week, so they end up reading only 5 per week.
I have no data to support this, but I suspect that once people "get into" blogging (and by that I don’t mean just posting, but regularly following other blogs and actively participating in the blog community), the number of blogs they read increases. If my theory is correct, these numbers will change dramatically over the next year or two.
your surveys are very useful. please keep them up!
do you know anything about the demographics and online behaviours of your participants?
Comment by isabella mori — June 25, 2008 @ 10:23 pm