From the Desk of Janet Barclay

May 27, 2008

Who Is Blogging?

Filed under: Marketing

One of the questions I asked in my recent Online Marketing and Networking Survey was Do you have a blog? I received the following responses:

Yes, and I post to it regularly

Yes, I have several, and post to them regularly

No, I have no interest in blogging

No, but I plan to start one

What is a blog?

36%

8%

26%

23%

1%

A couple of people contacted me to let me know that I should have included Yes, but I have not posted to it recently as one of the answers. I realize that lots of people get excited about the idea of blogging, but then lose interest, run out of ideas, or are unable to make the time to keep it up. It would have been very interesting to capture that information, so Im absolutely kicking myself for that omission! 6% of the participants skipped this question, and maybe they fell into this category.

What’s noteworthy here is that 44% of the people are active bloggers, and an additional 23% plan to start blogging. This means that the number of people who are not interested in blogging is about half of the number who are! This may of course be due to the fact that at least a third of the participants work in online businesses - I have no doubt that a survey of professionals working in traditional offices, or in retail or manufacturing settings, would yield very different results.

On the topic of blogging, I’ve added a new widget to my sidebar, linking to the Virtual Assistant and Home Business Blog Carnival, as I plan to be a regular participant. Word is starting to get out, with 16 submissions in Issue #2 and 18 in Issue #3. Be sure to check it out for some great tips! If you blog about marketing, communications, blogging, networking, or other topics related to virtual assistance or other home businesses, why don’t you join us?

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