From the Desk of Janet Barclay

November 3, 2007

How NOT to Promote Your Services

Filed under: Marketing, VA Industry

I recently received the following email:

Subject: Virtual secretarial assistantance

Vast secretarial experience.

Please contact me if you would like to outsource work.

Thank you
(Name)
(Phone number)
(Email address)

I don’t know whether I was more put off by the obvious typo in the subject line, or by the fact that the person didn’t indicate WHY I should contact them ("vast secretarial experience" just doesn’t cut it) or what TYPE of work I might consider outsourcing to them.

Sometimes I write back with questions or even suggestions on how to find people to partner with, but in this case, I didn’t think it even merited a response.

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