Okay, I confess… I am a social networking junkie.
My first experience of social networking was in 2003, when I signed up for Ryze, on the recommendation of Tracy Lyn Moland, a fellow member of Canadian Entrepreneurial Women, an online community which I recently left as I no longer have time to participate. (I suppose message boards and forums are also a form of social network, but I’m thinking more of the type of website where members have their own profiles and the ability to connect with "friends." ) One of the things I liked about Ryze was the ability to see photos of the other users, and to customize your profile, almost using it as a one-page website. The other thing I liked was the various special interest networks you could join. One of the problems with these networks is that they tend to be either wildly popular, in which case staying on top of all the messages becomes almost a full-time job, or the opposite, where the only messages posted are "Hi, I’m new" followed by "Welcome!" One exception was the Professional Organizers Network which was founded by Linda Elliott. Linda and I got to know each other quite well, and she even drove all the way from Western New York to Hamilton to visit me and to attend a POC meeting in Cambridge, and on another occasion we collaborated on a seminar in Toronto. Unfortunately, she had to leave the industry for health reasons, and other than a couple of occasions where I’ve met someone in person that I recognized from Ryze, providing a conversation-starter, I haven’t found much benefit in it.
The second social networking site I joined was LinkedIn, which is very different than Ryze. No fancy pictures, no customized profiles, and no special interest groups. One plus is that you can only connect with someone if you know their email address or if someone introduces you, so you don’t get total strangers sending you friend requests. One the other hand, it makes it more difficult to make new contacts. It also offers the ability to post questions and answer questions that others have posted, which makes the networking very focused, and gives an opportunity to show your expertise. But fun, it’s not. And I don’t think I’ve gotten anything out of it yet, other than some wonderful recommendations posted by people I’ve worked for and with.
Most recently I joined Facebook, which is very different again as it emphasizes "social" as opposed to business networking. I’d been invited to similar sites previously (Ringo, Yahoo 360) but never joined, but the person who sent me the invitation was a special young person who had disappeared from my life for several years and recently reappeared, and I couldn’t bring myself to just delete the message. That was about four months ago, and I now have nearly 100 friends on there, including family members, school friends, former co-workers, and business contacts. It’s similar to Ryze in that you can post photos and join special interest groups, and there are quite a few business-oriented groups as well as personal interests. It can be a lot of fun, and has made me wish there was a similar site to this that was business-oriented.
This morning I received an email telling me about Fast Pitch! who describe themselves as the "Facebook for Business" so naturally I was curious. Although it’s tempting, I think I’ll wait this one out and see if someone I know sends me an invitation. A person needs to leave some time in their schedule for in person networking - and to actually do some work!