From the Desk of Janet Barclay

January 29, 2007

Cool Taglines

Filed under: Marketing

I absolutely love clever taglines! It seems to be one area where "hokeyness" can be effective, because it makes it more memorable.

Here are a few good ones I’ve come across here in good-old-Hamilton:

Doctor PC - We make house calls and we do Windows! 

JK Business Services - Bookkeeping Solutions that Make Cents!

Hamilton Midwives - We deliver

Carstar Quality Collision Service - A bang-up job every time

Pioneer Car Wash - Our vacuums really suck

 

Out with the Old

Life is overflowing with the new. But it is necessary to empty
out the old to make room for the new to enter.
- Eileen Caddy

I’m sure that Ms. Caddy, who recently passed away at the age of 89, had something spiritual in mind when she wrote this. It makes good sense that in order to make room in our lives for new attitudes and beliefs, we first need to cast off the old ones.

Yet the same applies to your physical belongings. How often have you said "I have nothing to wear" as you stared into your full closet? Or had difficulty finding somewhere to store your new purchases? Developing a habit of getting rid of one item for each new one you bring home will prevent this from happening.

Going through your possessions and discarding those that are no longer useful or enjoyable can also serve as a reminder to examine your attitudes and beliefs, and to eliminate those that may be hindering you.

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